Getting Started in Agritourism Workshop, Creating a Destination Farm

March 30, 2017


This workshop is the first of the series designed to help farmers build necessary skills and parterships, scale their business and create sales by expanding from purely agricultural operations to creating an experience-based "destination" farm for public. This session, the first of the series, will cover the key aspects of running an Agritourism business, including event selection and planning, attracting visitors through strategic marketing and use of social media, the new industry's dimension and insurance coverage.

The participants will hear the industry experts:

• Greg LaDuca and Cailin Lawrence of Visit Rochester discussing tactics on connecting farmers and visitors through partnership and strategic marketing. 
• Bill Wickham of Wickham Farms, Laura Faulk of Experience The Finger Lakes, Joe Hurtley of Kettle Ridge Farm and Amy Machamer of Hurd Orchards will share tips on scaling up and building a successful business from U-pick to full entertainment farm. 
• Monika Roth of CCE Tompkins County will talk about new dimensions of Agritourism and 
• Mike Southcott of National Insurance will cover the risk management issues. 

Getting Started in Agritourism Workshop Flyer (PDF; 201KB)